Why was Oprah in a Hy-Vee Super Bowl commercial?

While Super Bowl fans watched the showdown between the New England Patriots and the Los Angeles Rams Sunday night, there was a familiar voice for people listening to a Hy-Vee advertisement during the commercials: Oprah Winfrey.

The commercial, narrated by Winfrey, highlights the new partnership between Hy-Vee and her O, That's Good! brand that aims to fill backpacks for hungry kids.

"I'm Oprah Winfrey and I'm proud to partner with the generous folks at Hy-Vee and their charitable One Step products, which support the (Feeding America) BackPack Program," she said in the one-minute spot.

"O, That’s Good!" is Winfrey's line of prepared foods including cauliflower pizza, corn chowder, mashed potatoes and broccoli cheddar rice. 

In 2011, Hy-Vee started One Step, a program that funds projects like feeding the hungry, planting trees, growing gardens and building wells to provide clean water in villages that need them, according to their website. 

Sixteen cents from every O, That's Good! product labeled with One Step will go towards filling backpacks for children dealing with hunger.

The commercial will continue to air over the next few weeks in local markets, according to Hy-Vee.