COLLEGE

Are women's college sports getting the attention they deserve? See how Americans feel.

Kate Kealey
Des Moines Register

Women's sports has made national and local headlines lately, whether it be women's basketball, soccer or wrestling.

Media coverage of women's sports has nearly tripled in the last five years, according to Forbes. Athletes like Iowa's Caitlin Clark are driving more fan interest and selling out games.

Do women's college sports receive the attention they deserve?

A March 2024 Grinnell College National Poll, conducted by West Des Moines-based Selzer & Co., which also conducts the nationally recognized Iowa Poll, asked adults nationwide if they think women's college sports gets the attention they deserve compared with men's teams.

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Half of respondents believe women's college sports programs receive less attention than they deserve, according to the poll's results.

Another 36% of respondents believe women's college sports receive the attention they deserve and 6% of respondents believe women's college sports are receiving more attention than they deserve.

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Female respondents were more likely to say that women's college sports receive less attention than deserved, at 62%. Only 38% of male respondents felt the women's programs receive less attention.

The poll was conducted March 11-17 and has a margin of error of plus or minus 3.1 percentage points. Results based on a smaller subset of respondents, such as gender or age, have a higher margin of error.

Do different age groups view women's college sports differently?

Older adults were the most likely to believe women's college sports programs received less attention than they deserved. Of survey respondents age 55 years and older, 55% of them believe women's college sports receive less attention than they deserve compared with men's programs.

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Among those younger than 35 and those age 35-54, 47% believe women's college athletics receives less attention than deserved compared to the men's teams.

Older adults, age 55 and up, also had the highest percentage of respondents who believe women's sports programs receive more attention than they deserve at 8%. Ages 35 and younger had the fewest at 5% of respondents.

Kate Kealey is a general assignment reporter for the Register. Reach her at kkealey@registermedia.com or follow her on Twitter at @Kkealey17.